New Look Trains 528 Youth in Atlanta Powered by Service

October 18th through 21st, Usher’s New Look sparked the minds of over 528 Atlanta students with four days of Powered by Service (PBS) leadership trainings at Campbell and Meadowcreek High Schools. Campbell, a Cobb County Public School, and Meadowcreek, a Gwinnett County Public School, are both sites of New Look’s new in-school Leadership Academy model, which we began piloting for the first time this past year. Since 2008, the New Look Leadership Academies in Atlanta, Milwaukee, Detroit and New York have been taught as an after school and weekend program. However, recently, with the launch of the new in-school Leadership Academy, high school students can now take New Look as an elective during the regular school day. Nonetheless, both formats still hold true to New Look’s secret sauce and are peer-to-peer taught by New Look program alums.

Students who will potentially take our class as an elective joined us for the one-day introductory training called PBS, where they were introduced to principles of leadership, personal branding, spark identification and how to use their gifts to create change in their communities. At Campbell High School, the entire freshman class of 450 was trained and given the opportunity to sign up for the course. At Meadowcreek, 78 students of all grades were recommended by teachers and current New Look students to participate in the Powered by Service training. These students will also have the opportunity to register for the course.

Check out these highlights from the Campbell and Meadowcreek PBS trainings!

Nneka Brown

Nneka Brown, a millennial entrepreneur and founder of Innovative Supplies, came and spoke to students at Campbell High School about how she used her spark for identifying upcoming artists to start her own company, which makes notebooks featuring cover designs that cater towards urban youth. (Stay tuned for how you can score a unique notebook by donating to New Look’s upcoming Giving Tuesday and Georgia Gives Day campaigns!)


Students at Meadowcreek were extremely vocal during our ‘Exploding the Issue’ exercise. We exploded the issue of poverty, which hit close to home for many. Their solutions and enthusiasm to use their passion and success to fix the problem in their own community was inspiring.


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