First Lady Michelle Obama Launches ‘Better Make Room’ Campaign for Gen-Z!

The First Lady is on the same page as Usher’s New Look when it comes to her Reach Higher Initiative. We’ve got to have more youth feeling confident and in charge of their futures, because after all, youth futures = everyone’s future. Today, she launched a new campaign called #BetterMakeRoom, targeted at Generation-Z. It has us really excited, because it’s very much aligned with what we believe in: #YouthOverEverything.

Better Make Room is about creating a space for all the great things you’ll do next. It’s about staking a claim, forging a path and lighting the way for others just like you. And it’s a lot more fun to get there together.

Take the next step: Get a better education, have a better career, imagine a better future and live a better life.

You’re about to arrive—and the world Better Make Room.

Join the #BetterMakeRoom movement by using your voice at 

But first, watch the video to get inspired.