Georgia State Wins Tidal’s ‘Chains’ Campaign for Change Contest!

Photos by McIntosh Bros/RepTheShots

A few months ago, we began promoting a contest ran by Tidal in conjunction with Usher’s ‘Chains’ single. The contest asked college students, nation-wide, to tweet using the hashtag #TIDALxCHAINS along with the name of their college or university, for a chance to have Usher host a conversation on social injustice at their school. The school with the most tweets would win.

2016-Georgia State University-Tidal Chains Event (5)

UNL Mogul in Training, Tony Betton, teamed up with his friends at Georgia State University to create their own ‘Chains’ video, #NoChainsOnGState, which illustrates how minority students on his campus are “breaking the chains” and defying racial stereotypes. The video went viral on campus, causing their school to be the winners of the contest! Last week, Usher took over a packed GSU auditorium and broke down the concept behind his two ‘Chains’ music videos. He encouraged students to realize their power to use social media and art, like Tony and his friends did, to spread positive messages and create dialogue around issues they are passionate about.

Check out the highlights, as seen on social media, below!