Usher’s New Look Hosts Music Industry Careers Workshops for Atlanta Youth

Usher’s New Look recently hosted two music industry pop-up workshops for Atlanta high school and college students with sparks, or passions, around music. Students were exposed to a wide variety of careers related to the music industry. The workshops, conducted by some of Atlanta’s hottest industry professionals, provided students with information vital to starting their careers. From music production to live performances, marketing and legal, students got a “new look” when we opened their eyes to on all the career possibilities outside of being an actual artist.

The first workshop, just in time for National Women’s Month, was a girls only session at the UNL Spark Center, called ‘Girls Day at the Studio’. Presented by Cypher, young women from Atlanta’s music industry including Rica G., Amadi Jae, Kari Epps, Neshanycee, Matte Blaq, NaeemahMC, Dray Dray, Shanika Simmons and Alexandrea Lushington, shared their stories and advice with the girls in attendance. In addition, the girls received a variety of mini workshops including, songwriting 101, spiritual and mental wellness, a yoga class from Channing Hixon and personal branding advice from Kirsten Grace.

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The next workshop, which took place at Morehouse College, was open to all students and featured incredible special guests, including:

  • Dina Marton, owner of Twelve Studios
  • Al Thrash, Thirty Tigers Distribution/Sony Adjunct Professor Morehouse College
  • Sonia ‘Sypher’ Tyler, TV, Radio Personality & Videographer
  • Kim Smith Dockery, Publishing, Management and A&R
  • Craig A. King, Music Producer & Host



Following the session, there was a music showcase featuring live performances. Students were able to perform covers or original music in front of the music industry professionals and celebrity judges.


Thank you to all of our guests for donating your time and resources to our students. Interested in providing a unique career session or workshop for Usher’s New Look youth? Email James Harris, at