Sunday, in honor of The Grammy’s, we partnered with our sponsor Southwest Airlines to turn Concourse C of the Atlanta Hartsfield-Jackson Airport into one big Grammy pre-party! Southwest invited New Look’s alumni choir to sing Grammy-nominated songs and spread the word about Usher’s New Look for those waiting to board flights to Los Angeles. They turned the area around these gates into full Grammy experience complete with a red carpet and paparazzi. Southwest encouraged their L.A flyers to get their picture taken on the red carpet and “paparazzi” printed out the photos on the spot for them to take as souvenirs. In between choir performances, Southwest showed their customers love by having dance offs and other fun contests. Their team handed out gift cards and other cool branded merchandise to those willing to stop and participate in the fun. This event affirmed all the reasons we LOVE our sponsor Southwest, including that they are the coolest, hippest airline in the game with the friendliest staff you can imagine. We’re SO glad to have been a part of it! Stay tuned for our next Atlanta airport takeover –Oscar’s Edition!