Powered by Service (Middle School)

-The Local Leadership Certification-

Why Do We Do It?
Young people can often feel powerless and as a result make decisions that deter their success. They may not understand that the skills they need to become successful adults need to be learned and cultivated at a young age. Interpersonal communication, empathy, critical thinking and leadership are all skills that may not be emphasized in a traditional classroom but are necessary for leadership development. During adolescence the power that peers have over one another becomes strong. Youth need to learn to be confident in who they are and to begin to understand the connection between education, graduation and becoming a contributing global citizen.

2016-Atlanta PBS with Ludacris Foundation-Diversity Latino2

What Do We Do?
During the 6-hour, in-school, gateway Powered By Service workshop, led by current and former UNL Academy Leaders and Moguls in Training, students identify their individual “sparks” (i.e., talents, passions), articulate their “personal brand” (i.e., how they wish to be viewed by others); analyze the traits of well-known leaders; explore the root causes of local issues of concern to them (e.g., homelessness, bullying, substance abuse) and make a personal commitment to create and execute Powered By Service projects.

2015-NYC PBS- (8)


A One-of-a-Kind, Peer-to-Peer Experience

  • Networking 101 –participants learn and practice the fundamentals of networking
  • Personal Assessment – students assess their interests, strengths, and weaknesses to discover their “spark”, be it singing, dancing, art, sports, writing, public speaking, etc.
  • Defining Your Brand – participants will assess their current brand and image and understand how they can positively align their lifestyles with their “spark”.  Participants also explore how personal brands are directly related to social media presence.
  • Leadership 101 – participants will identify and discuss the traits of great leaders; consequently, discovering which traits they share with the leaders discussed. Participants are also encouraged and empowered to implement the principles that they have learned in their school and the community.
  • Exploding the Issue – participants are taught how to analyze issue they identify within their communities. They work collaboratively to analyze an issue, its causes and effects and to provide potential solutions.
  • Expressions – participants are provided the opportunity to share their “spark” with peers, support others sharing their “sparks” and demonstrate self-confidence.

At the end of the training, students receive a local certification that has been endorsed by Emory University, Goizueta Business School

2016-Pebblebrook PBS-group shot


“Usher’s New Look is not afraid to come and listen to us. They love us, they care about us, and everybody else is scared to help.”

-Elijah Hemmings, PBS Student, Therrell High School

The PBS Footprint – 30,000+ Students Since 1999.

Student Testimonials

  • “I learned that everybody has a personal spark, the types of leadership, and the different types of leaders.”
  • “I learned that if you don’t plan ahead and make goals you are wasting your time in going to school.”
  • “Today I learned how to connect with new people, and our instructor had a lot of energy.”
  • “In this program we learned about how to be a leader and what leaders do. You have to want it in order for your dream to come true, never give up.”
  • “I learned that networking requires a firm hand shake.”
  • “I learned that in order to get somewhere, you’re going to have to do some stuff you don’t like.”
  • “I learned that a brand is how you present yourself. Such as your appearance, things you do, etc. You must keep a positive brand.”
  • “I learned the importance of speaking out for yourself and those that don’t have a voice.”
  • “Today I learned that you may have struggles, but you should strive for the best.”
  • “I learned that with the 4 pillars; talent, education, career, service you can do whatever you put your mind to. Don’t let anyone stop you, just go for it.”
  • “Your spark is your fire starter.”
  • “This program is fye (fire)”
  • “Find someone to help you with achieving your career.”
  • “It made me think about what I want to be when I grow up.”
  • “The entire experience did me some good. To be in an environment where somebody thinks the way you do, or have the same thoughts, and they are doing something with themselves is really pleasing.”
  • “The training led me to think more about the power of social media and branding. I was thinking on how I could spread my artwork using social networking.”

Email info@ushersnewlook.org if you are interested in bringing the program to your school or city.