Simon Sinek Joins New Look to Develop the Next Generation of Leaders

Simon Sinek is an author, optimist and celebrity TED Talks speaker, whose passion is to help individuals discover their “why”, much like New Look helps youth identify their “spark”, or purpose, early on. Similar to UNL, Sinek holds a bold goal of building a movement towards a world in which the vast majority of people go home everyday feeling fulfilled by their work. This shared vision led Sinek to collaborate with us on “sparking” the next generation of leaders. Since September, Sinek has led two empowering sessions with New Look high school students at our new Spark Center and participated in our recent Start the Spark Experience Signature Event as the Featured Speaker.

Missed the Start the Spark Signature Event? Click the video below to watch Sinek’s Top 5 Lessons While Finding Your Spark!

About Simon Sinek

Sinek is the author of the global best seller, Start With Why: How Great Leaders Inspire Everyone to Take Action and the New York Times and Wall Street Journal best seller, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. Most recently, he published Together is Better, in September 2016, and Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team, is set to come out early 2017. Simon is also best known for popularizing the concept of Why in his first Ted Talk in 2009. It has since risen to the third most watched talk of all time on, gathering 27+million views and is subtitled in 43 languages.