Photos by McIntosh Bros/RepTheShots A few months ago, we began promoting a contest ran by Tidal in conjunction with Usher’s ‘Chains’ single. The contest asked college students, nation-wide, to tweet using the hashtag #TIDALxCHAINS along with the name of their college or university, for a chance to have Usher host a conversation on social injustice at their […]

NFL Veteran, husband of Kerry Washington, and friend of Usher’s, Nnamdi Asomugha, brought a group of high achieving high school students from his foundation to Atlanta recently for a week-long college tour trip. The group came by our headquarters to discuss their future college and career plans with our college student peer trainers. At first, the students […]

DID YOU KNOW?? “Currently, a dollar circulates in Asian communities for a month, in Jewish communities approximately 20 days and white communities 17 days. How long does a dollar circulate in the black community? 6 hours!!! African American buying power is at 1.1 Trillion; and yet only 2 cents of every dollar an African American […]

Attention college students! Would you like your school to host a discussion with TIDAL and Usher about Chains parts 1 & 2 and their message? It’s super simple to enter! Just share the link to the new chains video ( with ‪#‎TIDALXChains on Twitter to nominate your college or university. Get all the rules here! […]

Monday, December 14, 2015 One hundred executives and CEOs from top Atlanta corporations gathered at the Mandarin Oriental hotel for an exclusive Metro Atlanta Chamber breakfast and conversation hosted by John Rice, Vice-Chairman of General Electric (GE), and Usher Raymond IV, Founder of Usher’s New Look (UNL), his sixteen-year-old nonprofit that develops youth from underserved communities […]

“It is important not only to feel the issue but to face it.” #DontLookAway Brennan WilliamsPop Culture Editor, The Huffington Post Posted: 10/19/2015 05:20 PM EDT On Friday, Usher exclusively released his new song, “Chains” through the streaming service,TIDAL, and the video for it is a must-see. The empowering song, which also features Nas and singer-songwriter Bibi Bourelly, highlights […]

“My goal is to keep doubling this number until The New Look Effect can be felt around the world.” -Usher Raymond IV Huffington Post August 4, 2015 Usher wants to improve high school dropout rates across the globe. The singer launched “Usher’s New Look” program with his mother, Jonetta Patton, in 1999 to increase high school graduation […]

In honor of Throwback Thursday, check out the video below. In 2008, Usher featured New Look youth in his video for the song Hush. If you haven’t heard the lyrics, read along with them as you watch!    Everyday he wakes up in his million dollar home His life is like a video, the only reality he knows .. […]

Each Organization Will Receive the Books to Give to Children in Time for the Holidays New York, NY — December 16, 2014 — Scholastic, the global children’s publishing, education and media company, today announced that a donation of 100,000 new children’s books from The Scholastic Possible Fundwill be donated to children in need this holiday season […]

All young people, regardless of where they come from, should get the opportunity to learn technology! It helps nurture problem-solving skills, logic and creativity. By starting early, students will have a foundation for success in any 21st-century career path. On Saturday, thanks to Georgia Tech’s College of Computing and the Higher Altitude Foundation, sixty New Look […]

On Friday evening, 45 members of the New Look Atlanta family including partners, volunteers, youth, parents, educators and staff, attended Usher’s Atlanta UR Experience Concert. The night started out with a meet and greet before showtime. All New Look attendees got a photo with Usher. The concert was incredible! Many attendees said it was the […]

The New Look Milwaukee Chapter was reunited with board members, youth leaders, and advisors for fun in the sun at Summerfest. Everyone gathered there for a meet and greet with Usher Raymond, the man who keeps us motivated to keep giving and pushing us to do our best. We were all able to come together […]

Hey UNL Fam! Just wanted to share a little about my recent trip to Los Angeles! I was in L.A for business and I was able to hang out with some family and friends. I also was given the GREAT opportunity to attend a live taping of The Voice! Watching the live production was amazing, […]