
About Us
We’ve Impacted More than 50,000 Youth!
Usher’s New Look® (UNL) is a non-profit organization that transforms the lives of under-resourced youth through a comprehensive program which develops passion-driven, global leaders. Founded in 1999 by Usher Raymond IV and his mother Jonetta Patton, who were inspired after witnessing the dire narratives of Atlanta teens in a courtroom. As a result, UNL was created to tackle systemic barriers that prevent teens from graduating from high school and college.
Since its formation, Usher’s New Look has become a catalyst for under-resourced youth around the world to find their spark (passion), graduate, and reach their full potential. With unique mentorship and leadership programming designed to help teens see past their circumstances, discover their potential and unlock their purpose, UNL is creating a global network of leaders. To date, we’ve touched the lives of more than 50,000 youth!
Meet The Team
Working to spark a cycle of success

Board of Directors

Keeping the Spark Aflame
Our commitment to empowering the next generation of leaders continues to evolve. Usher’s New Look is building a transformational impact model designed to drive economic mobility for 1 million youth by 2050
1 EXPOSURE

Spark Club
Spark Club focuses on early exposure to opportunities in the creators and innovation economies.
2 EXPLORATION

Entertainment Industry Club
Participants earn to learn advanced skills, while exploring career and start up opportunities across the entertainment ecosystem.
3 EXPERIENCE

Disruptivator Club
The next generation of disruptors and innovators gain access to resources needed to build and scale ideas that will lead the entertainment and creative industries.


















