About Us

We’ve Impacted More than 50,000 Youth!

Usher’s New Look® (UNL) is a non-profit organization that transforms the lives of under-resourced youth through a comprehensive program which develops passion-driven, global leaders. Founded in 1999 by Usher Raymond IV and his mother Jonetta Patton, who were inspired after witnessing the dire narratives of Atlanta teens in a courtroom. As a result, UNL was created to tackle systemic barriers that prevent teens from graduating from high school and college.

Since its formation, Usher’s New Look has become a catalyst for under-resourced youth around the world to find their spark (passion), graduate, and reach their full potential. With unique mentorship and leadership programming designed to help teens see past their circumstances, discover their potential and unlock their purpose, UNL is creating a global network of leaders. To date, we’ve touched the lives of more than 50,000 youth!

Meet The Team

Working to spark a cycle of success

Shawn Wilson
CO-FOUNDER

Sydney Williams
OPERATIONS AND DEVELOPMENT MANAGER
Tireesia Powell
DONOR REPORTING ANALYST

Denise’ann Malcolm
Atlanta Program Coordinator

Tony Betton Jr.
Programs & Communication Director
Denise Bell
BOOKKEEPER

Board of Directors

Usher Raymond IV
FOUNDING CHAIRMAN
Usher’s New Look

Bio

Cammie Rice (Chair)
President of the Board
Christopher Wolf Crusade

Bio

Jaclyn Conner, EdD
ASSOCIATE DEAN, EXECUTIVE MBA
Goizueta Business School Emory University

Bio

Sue Hrib
FOUNDER
Boss Babe Brands, Inc.

Bio

Tia Adams
MANAGING DIRECTOR
Goldman Sachs

Bio

Sarah Cain
TEAM LEAD
Meta

Bio

Ryan Craig
VICE PRESIDENT OF TECHNOLOGY
Comcast

Bio

Julia Khan
JWK CONSULTING

Bio

Marcia Mayoue
BIP WEALTH

Bio

Wendy McSweeney
BOARD MEMBER

Bio

Tara N. Spain
VICE PRESIDENT & CHIEF OPERATING OFFICER
Travelers Foundation

Bio

D.J. Vaughn
SENIOR SOCIAL & DIGITAL MEDIA MARKETER
Walmart

Bio

Ryan Wilson
THE GATHERING SPOT

Bio

Orlando Hampton
CHIEF CUSTOMER OFFICER
Afiniti

Bio

Keeping the Spark Aflame

Our commitment to empowering the next generation of leaders continues to evolve. Usher’s New Look is building a transformational impact model designed to drive economic mobility for 1 million youth by 2050

1 EXPOSURE

Spark Club
Spark Club focuses on early exposure to opportunities in the creators and innovation economies.

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2 EXPLORATION

Entertainment Industry Club
Participants earn to learn advanced skills, while exploring career and start up opportunities across the entertainment ecosystem.

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3 EXPERIENCE

Disruptivator Club
The next generation of disruptors and innovators gain access to resources needed to build and scale ideas that will lead the entertainment and creative industries.

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