About Us
We’ve Impacted More than 50,000 Youth!
Usher’s New Look® (UNL) is a non-profit organization that transforms the lives of youth through economic mobility. Founded in 1999 by Usher Raymond IV, his mother Jonetta Patton, and social entrepreneur Shawn H. Wilson. UNL addresses the root cause of issues facing our youth, poverty, by providing access to the various forms of capitals needed to move up the economic mobility ladder. Since its formation, Usher’s New Look has served over 50.000 youth globally.
Meet The Team
Working to spark a cycle of success
Usher Raymond IV
CO-FOUNDER
Jonnetta Patton
CO-FOUNDER
Shawn Wilson
CO-FOUNDER
Sydney Williams
OPERATIONS AND DEVELOPMENT MANAGER
Tireesia Powell
DONOR REPORTING ANALYST
Denise’ann Malcolm
Atlanta Program Coordinator
Tony Betton Jr.
Programs & Communication Director
Denise Bell
BOOKKEEPER
Board of Directors
Keeping the Spark Aflame
Our commitment to empowering the next generation of leaders continues to evolve. Usher’s New Look is building a transformational impact model designed to drive economic mobility for 1 million youth by 2050
1 EXPOSURE
Spark Club
Spark Club focuses on early exposure to opportunities in the creators and innovation economies.
2 EXPLORATION
Entertainment Industry Club
Participants earn to learn advanced skills, while exploring career and start up opportunities across the entertainment ecosystem.
3 EXPERIENCE
Disruptivator Club
The next generation of disruptors and innovators gain access to resources needed to build and scale ideas that will lead the entertainment and creative industries.