About Us

We’ve Impacted More than 50,000 Youth!

Usher’s New Look® (UNL) is a non-profit organization that transforms the lives of under-resourced youth through a comprehensive program which develops passion-driven, global leaders. Founded in 1999 by Usher Raymond IV and his mother Jonetta Patton, who were inspired after witnessing the dire narratives of Atlanta teens in a courtroom. As a result, UNL was created to tackle systemic barriers that prevent teens from graduating from high school and college.

Since its formation, Usher’s New Look has become a catalyst for under-resourced youth around the world to find their spark (passion), graduate, and reach their full potential. With unique mentorship and leadership programming designed to help teens see past their circumstances, discover their potential and unlock their purpose, UNL is creating a global network of leaders. To date, we’ve touched the lives of more than 50,000 youth!

What We Do

A 10-year program. A lifetime of success.

Usher’s New Look has developed a unique and innovative curriculum, validated by the Emory Goizueta Business School, to produce the next generation of disruptive young leaders who will change the world through their talents and service. UNL’s three-tiered, 10-year programming teaches teens how to find their spark, connect it to their studies, identify the right career, and be of service.

...the next generation
of disruptive young leaders
who will change the world...

Starting in Middle School with ‘Powered by Service’, participants are aided in finding their spark while serving locally. UNL Leadership Academy prepares High Schoolers for college and their careers, with a focus on national service. Moguls in Training is a virtual college and career support system that prepares UNL participants to be global citizens.